Improve your occupancy rate: your Bordeaux concierge offers you its 5 best tips
The occupancy rate is, for all real estate investors, the sinews of war. Your rental yield depends entirely on your ability to rent your accommodation by filling your booking schedule as best as possible. Nowadays, the offers present on the booking platforms are more and more provided with always more advantages to attract a maximum of travelers during the high season. The owners make their accommodation profitable by offering quality and it sometimes becomes difficult to stand out from the others. To succeed in making your project more profitable, discover the 5 tips of our concierge service in Bordeaux to improve your occupancy rates.
Prioritize location: the primary primer for Airbnb occupancy
When we talk about seasonal rentals, we must take an interest in the desires of travelers and their habits. Thus, the number of bookings you will receive largely results from the location of your apartment or house. If you are located in the city center in the south of France, or in the heart of the Meuse 10 minutes from Bar-le-Duc, you will naturally not get the same occupancy rate from your Airbnb. Just as chalets located in the mountains will receive a much higher quantity of requests than cabins by the sea when winter arrives.
Many investors do not pay enough attention to the environment of their accommodation, preferring to buy a property where they have always lived. However, although the proximity to your rental accommodation is very reassuring and facilitates your rental management, it is good not to limit yourself to your comfort zone when talking about investment.
An Airbnb study has classified the cities most in demand by vacationers and published their occupancy rates. We find on the podium the cities of Montpellier (60%), Bordeaux (58%) and Bayonne (58%). This trio is followed by Lyon and Marseille (57%), Toulouse (56%), Anglet (53%) and Biarritz (50%). Next come the cities of Paris, Strasbourg, Nice and Chamonix, which have an Airbnb occupancy rate of between 48% and 41%.
Increase the visibility of your real estate ads
Like any business offering a service or product, you won't be able to sell if no one sees you. However, today, there are many possibilities to appear thanks to the Internet. As the manager of a rental, you must use all the means necessary to promote your ad. Your Bordeaux concierge advises you to take advantage of the opportunity provided by online booking platforms (Airbnb, Booking, Abritel, etc.) to publish your offers.
Before putting it online, make sure you don't leave anything to chance. Take care of your photos and your description as much as possible to allow the tenant to project himself into your accommodation during his vacation.
Adapt to increase the occupancy rate of your vacation rental
The world of seasonal rentals can sometimes be very difficult and requires constant adaptation. You must follow the expectations of holidaymakers. Optimizing your booking schedule can go through different rental models. You can, for example, take advantage of periods of intense tourist flows to make the most of the profitability of short-term rentals and then modify your offer once the school holidays are over.
Airbnb accommodation, formerly specialized in welcoming holidaymakers, is being renewed to offer a wider range of services. This type of accommodation is now sought after outside school holidays for longer rentals by traveling workers or students in higher education.
To do this, the government is helping Airbnb rentals to develop their long-term rental offers through the ELAN law of 2018 and its mobility lease. This allows you to rent your accommodation to students and employees for a period of 1 to 10 months depending on their needs. The mobility lease represents a real opportunity for anyone who wants to take advantage of the full year to increase their Airbnb occupancy rate.
Promote the traveler experience
We can't say it enough, making a customer, a vacationer or a tenant satisfied must be your number 1 priority. Why? Because the principle of Airbnb rentals works thanks to the opinions of holidaymakers following their stay with you. Reading positive reviews on an ad gives your other potential tenants confidence. In addition, ads with many positive comments accompanied by a good rating are highlighted by booking platforms. If you're on Airbnb, aim for Superhost status! You will benefit from increased visibility which will quickly increase your rental requests.
To please your tenants and improve their experience, nothing beats putting yourself in their shoes. Be reactive, do not hesitate to communicate and offer more than just accommodation. Small welcome gifts, advice on the city, or simply good addresses to test will make the difference between you and your competitors.
Be accompanied by our concierge service in Bordeaux
This last piece of advice is not really one. Or rather, it brings together in one step, everything you need to do to increase your Airbnb occupancy rate. Our concierge service in Bordeaux provides you with its expertise in the field to make the most of your investment.
After 10 years of experience in seasonal rental, we offer a unique formula to our customers: complete management. This includes a total of 15 quality services, covering all of your rental management needs. Positioning and updating of announcements, reception of holidaymakers, inventory, welcome gifts, but also cleaning between each rental and supply of consumables.
Your concierge service in Bordeaux takes care of 100% of your rental needs to increase your Airbnb occupancy rate and improve your rental yield.
To achieve optimal profitability, seasonal rental requires time and investment on the part of the owners. Before you start, study the Airbnb occupancy rate in your city to make the best choice for your situation. If you are not in the top 10 of the most touristic cities, nothing is lost. The visibility of your ad, your ability to adapt and the satisfaction of your tenants will tip the balance in your favor. Choose to be accompanied by the team of professionals from your concierge service in Bordeaux to take advantage of their experience and significant rental income while keeping a light mind.
