In the seasonal rental industry, retaining tenants is essential to increase bookings and grow your business. Retaining regular tenants not only increases rental income, but also benefits from positive and word-of-mouth recommendations. OUR concierge agency in Royan wanted to present to you today 6 techniques used by rental management professionals to retain your tenants and encourage them to come back every year.
1. Offer an experience above standards
To retain tenants, it is essential to offer them a travel experience that goes beyond their expectations. Take care of your interior by ensuring that it is spotless and comfortable. Make sure your home is perfectly tidy and clean, paying particular attention to bathrooms and bedrooms. Open the curtains and blinds to let natural light into your rooms. If necessary, make decoration changes to pleasantly surprise your tenants during their next stay. By regularly investing in improving your Airbnb rental, you increase the chances of retaining your tenants.
Additionally, be sure to provide clear and simple instructions to your tenants. Make sure the information on your online ads is understandable and easy to follow. If you welcome families with children or pets, be sure to mention this information to attract the right audience. Also remember the rules of your accommodation to avoid unpleasant surprises and make sure you provide all the equipment indicated in the advert in perfect working order. By providing a neat interior and clear instructions, you create a pleasant stay experience for your tenants.
Finally, remember to add a little attention when your tenants arrive. Systematically provide a welcome gift, perhaps containing local products and a warm welcome letter. Provide glasses and a bottle of water on the coffee table so they can refresh themselves upon their arrival. Also be sure to provide clean, recently laundered towels and linens. These little touches show your tenants that their well-being matters to you and encourage them to come back to your home.
2. Maintain regular communication
Communication is a key element in retaining tenants. Make sure you are responsive to their requests before, during and after their stay. Show your hospitality by reminding them of your availability throughout their stay and regularly asking them how their stay with you is going. Regular communication throughout their stay, without being abusive of course, strengthens the relationship of trust with your tenants.
Once your tenants have left your accommodation, don't forget to send them a thank you email. Thank them for leaving the rental clean and undamaged and ask for their feedback on their stay. Encourage them to leave a review on your online listings. Show them that you take their comments into account and that you are ready to improve your home based on their suggestions. By maintaining regular communication and listening to feedback from your tenants, you show your commitment to their satisfaction and encourage them to come back to your home.
3. Offer commercial gestures to returning tenants
Offer benefits to your former tenants to encourage them to come back to your home. These benefits can take the form of a discount on the rental price or additional benefits such as free concierge services or free activities in the surrounding area if you have managed to form successful partnerships. These little touches show your tenants that they are appreciated and encourage them to choose your accommodation for their next stay.
4. Take tenants’ comments into account
When your tenants make comments or suggestions, take them into account and act accordingly. Whether during or after the stay, feedback from tenants will be your best allies to always improve the travel experience in your Airbnb. If you decide to respond to these requests, do not hesitate to notify the tenants concerned to inform them of the improvements made. Show them that their comments have been heard and taken into account. This attention to detail and responsiveness increases the satisfaction of your tenants and encourages them to come back to your home.
5. Use comments and ratings
Comments and ratings left by your tenants are a valuable resource for building tenant loyalty. Encourage your tenants to leave a review on your website or online listings. Show future tenants the positive experiences other tenants have had. 5-star reviews build trust and encourage potential tenants to book your accommodation. Use these positive comments in your communication with your tenants, thanking them for their opinion and highlighting the strong points of your accommodation.
In conclusion, retaining seasonal rental tenants is essential to increase reservations and grow your business. Give them a memorable experience by taking care of your interior, communicating regularly with them and taking their comments into account. Offer them exclusive benefits and use reviews and ratings to build their trust. By following these few techniques, you will retain your tenants and create a solid base of regular customers.
