Since its creation, Airbnb has always placed meeting, travel and scalability at the heart of its communication. The brand claims to open the doors to the discovery of new environments by making travel accessible and flexible for everyone. If it is true that the flagship brand of holiday rentals between individuals has been able to create a new mode of travel, it now wishes to move to a higher stage thanks to the democratization of teleworking.
Airbnb: the vision of a future travel fact
As everyone knows, Airbnb is one of the most popular travel websites. The specialist in short-term rentals between individuals has continued to evolve since its creation in 2008. It has even become a benchmark, so much so that Airbnb rental is often the term used to refer to vacation rentals between individuals. This essential travel player in France and elsewhere wanted to evolve, so as to offer travel as a way of life for its customers and for its employees. Here, for example, is an excerpt from an email sent by Brian Chesky to company employees around the world:
This translates in practice to:
- Airbnb employees can work from home as well as in Airbnb offices;
- Airbnb employees are free to relocate anywhere in the country in which they work – with no change in compensation;
- Airbnb employees have the flexibility to travel and work around the world;
- They will meet regularly for team meetings, seminars and events;
- And, they will continue to work in a very coordinated way.
Airbnb wants this philosophy to spread widely:
Convinced that this mode of operation corresponds perfectly to its time and that, on the other hand, reconciling travel and work is within reach of many companies and many professions, Airbnb makes sure to forge new partnerships to actively participate in developing this mode of operation. Helped by the health imperatives dictated at the time of the global covid-19 pandemic, the seasonal rental specialist sees far and beyond short stays. From now on, the site wants to find partnerships with local authorities, even seeking the support of many countries and developing stays of 3 months and more.
« In 2021, about one in five Airbnb travelers said they use the Airbnb platform to work remotely while traveling. This is an evocative figure of the fact that Airbnb is increasingly integrated into the daily functioning of teleworkers and that, moreover, the solutions offered by Airbnb meet the demand of a wide variety of workers. . » explains Stéphane, director of our Concierge in Honfleur.
This is how Airbnb creates new partnerships through the Live and Work Anywhere, Home program. Chicago, Tulsa, Malaga, Buenos-Aires are among those cities wishing to attract teleworkers so that they settle permanently in the city after their stay. France is not to be outdone: the association of rural mayors of France also wishes to concretize this partnership to offer new destinations to teleworkers, like the city of La Clusaz which allowed in the spring of 2021 to a couple or a family to settle for 3 months and for a symbolic 1 euro on its territory in an airbnb accommodation with many activities offered.
We also note that in France, the tendency is more to open up to the countryside: according to a survey, 90% of French people would like to live outside a large urban area if they had to change their place of residence. These are of course only indicators, but it would seem that airbnb's strategy can meet the aspirations of the French here, at least in terms of teleworking and more specifically the work environment to replace the daily office into a new experience. of travel and life.
