The profession of concierge and rental management has experienced exceptional growth in recent years. Airbnb, a travel platform created in 2008, is not for nothing. The firm has succeeded in creating new travel habits by democratizing the rental of houses and apartments between individuals. This new form of seasonal rental, now anchored in our habits, has created a certain paradox and rental between individuals quickly had to become more professional in order to meet the requirements of travelers. While this has driven up the quality of Airbnb rentals overall, it takes a real effort from owners who may run out of time or simply lack rental management skills. The profession of concierge and short-term rental management has therefore developed to meet the needs of both owners and travelers. All within the framework of professional services directly inspired in particular by methods proven in the hotel industry or long-term rental. The emergence of this business is therefore the result of a new consumption habit and has been built on the basis of already existing know-how while fully adapting to this new rental method. Becoming an entrepreneur in rental management and creating an Airbnb concierge is therefore wise for anyone dreaming of independence and a profession where relationships and rigor punctuate daily life.
What services do Airbnb concierge services offer?
Speaking of services, the Airbnb concierge must offer a good number of them. While the concierge must speak directly to owners, the rental management service must not leave the traveler behind and will thus include services dedicated to improving the travel experience of tenants. Among these services you will find:
For a so-called "classic" concierge service:
- Management of rental contracts
- Check-in management (reception of tenants and handing over of keys)
- Assistance during your stay
- Check-out management (departure of tenants, inventory of fixtures and collection of keys)
- Cleaning after rental (cleaning of surfaces and linens, restocking of consumables, etc.)
To maximize the interest of a concierge service, it is welcome to offer services with high added value and which often exceed the skills of the owners. This is where the value of your Airbnb concierge is proven and offers a real plus for owners:
- Online ad management (with professional photos and optimized descriptions)
- Online request follow-up (answers to travelers' questions and within shortened deadlines)
- Management of evaluations (motivate the acquisition of new positive opinions on the platforms)
- Price optimization (adjustment of prices according to good times)
Generally speaking, the concierge is the main contact for tenants. He must therefore have excellent interpersonal skills and know how to best manage conflicts. For example, in the event of disagreement during the inventory of fixtures of the exit, he will have to prove the damage and proceed to the deduction of all or part of the deposit. Conversely, it is the guarantor of the quality of tenants' stay: it must do everything possible to offer accommodation with impeccable hygiene and in which all the amenities are functional. Its responsiveness and availability are essential both for the owner and the tenants. A rigorous organization is therefore essential to ensure a good quality of service and to make a real difference.
With its brand license in Concierge and Rental Management, YourHostHelper offers you full support in setting up concierge services. We show you how to set up services tailored to the needs of rental property owners. You are trained in rental management tools to effectively monitor all your customers on a daily basis as well as optimize the profitability of their properties on rental platforms. This support is provided both theoretically and practically so that you are directly autonomous in the management of your business.
Michael Pajczer – Director of our concierge pilot agency in Cannes
Where to set up your rental management service?
This question is one of the most important, but the answer to it is particularly complicated because many factors count for a judicious location. First of all, it is essential to take into account the number of Airbnb rental properties in your area. Indeed, with few Airbnb properties nearby, your prospecting will prove to be more difficult and above all, establishing yourself in front of competitors who have already been established, sometimes for several years, will be a real challenge. This point is also worth a certain reflection on tourist towns where the offer of management of seasonal rentals has already developed strongly. Positioning yourself as an outsider in an already busy market will be difficult without a differentiation strategy or without joining an already well-established group like YourHostHelper.
Mid-sized to large cities are often good locations where the Airbnb market continues to grow without the competition being too intense. Of course, this depends a lot on the local context and only an in-depth study of the potential of your activity in such and such a place will be able to stop your choice. We recommend that you live close to your workplace: the job of concierge cannot be done without a permanent presence on site and a journey time of 30min or 60min can only be penalizing for your daily reactivity. , especially since you will have to manage many goods and therefore as many unforeseen events on a daily basis. This will also allow you to save money in the long term and reduce your costs in the medium and long term.
A Focus on Competition: Competition is one of the determining factors for your business. Creating an Airbnb concierge means accepting the presence of local competition with sometimes lower or higher rates or even more comprehensive services. You will need to stand out to stand out from the crowd. There are several ways to do this: offer services that provide real solutions to the owners' daily lives, improve these services and adjust your prices accordingly. Your philosophy or way of approaching the profession can also deserve to be put forward for more adhesion to your brand. Finally, the absence of local competition should attract your attention: perhaps no market exists locally and your business will never take off if the market does not exist locally.
With 10 years of experience and several dozen agencies in France, we help you analyze your location. We provide you with the data collected by our agencies and the result of our daily monitoring to give you the most reliable decision-making elements.
Creating a concierge also means communicating widely:
As with all businesses, there's no point in existing if no one knows you're there. Communication is the sinews of war today and you must do everything possible to be visible, at least as much as your competitors. In the digital age, a presence on social networks is essential, as is having a complete and professional website, if only to present your activity. To be really effective, your social networks must be animated daily and your site must be well referenced in search engines: without this, there is no chance that your future customers will find you.
These means of communication, once properly set up and tested, will be able to bring you new customers regularly and almost automatically. Of course, plan a sales pitch so that you don't lose your means when the angry questions fall on the table. Be clear and honest in the description of your offer and highlight the gain for your customers in terms of comfort, time, serenity but also the financial gains that your services can bring. Do not hesitate to work on this commercial discourse with your relatives beforehand. It is a very difficult exercise of questioning and perfecting but which will give you the poise and the confidence necessary to convince of the interest to choose you in the place of a competitor.
At launch, if you don't already have a professional network to stimulate, you may need to invest in advertising. Facebook Ads, Google Ads and consort will allow you to give yourself temporary and paid visibility but saving when creating your concierge. Directly contacting the owners of properties in Airbnb rentals can also be a wise strategy, although it can be stressful for those who are not familiar with the profession of salesperson. An iron mind and a good dose of determination will be the best ingredients to succeed in winning your first customers but do not lose hope: it is completely normal and your project deserves the best of you even to take its cruising speed and develop.
With the YourHostHelper brand license, you have a wide range of communication tools in place from the start of our collaboration. You have visibility on our social networks but also a referenced website as soon as you enter our brand license in addition to printed communication media. We support you in optimizing your Google My Business listing and regularly bring you prospects that you will only have to convert into customers thanks to the concierge services of YourHostHelper that fully meet the needs of owners.
Becoming an entrepreneur in rental management means preparing your project well:
Preparing your project is essential. You will need to anticipate all possible scenarios and determine what your weaknesses are and the answers to them. Your strengths must also be studied to get the most out of them. Becoming an entrepreneur in rental management means developing unparalleled rigor that will be useful to you in your professional and personal life. Many support organizations will be able to help you prepare your Airbnb concierge project without omitting any detail. It is at this stage that you will know the potential of your business and that you will have all the milestones to ensure the success of your business. Don't underestimate her.
As you have seen throughout this article, YourHostHelper is able to provide you with complete support as part of its brand license to successfully create an Airbnb concierge. With our 10 years of experience in rental management, we have supported many entrepreneurs and from the first year of the launch of our license. Several dozen YourHostHelper concierge agencies were created and immediately launched into yet competitive sectors such as the Normandy coast, the Mediterranean coast or even in Savoy. We make every effort to train you in the concierge and rental management professions while offering you active help in terms of prospecting and acquiring new customers as soon as you launch your activity. Interested? Contact us via the page Join Us.
