World famous, Airbnb is an online booking platform serving as a link between travelers looking for accommodation and individuals putting their property up for seasonal rental. Since the beginning of 2010, the rental advertisement site has been established in France, establishing itself over the years as the reference in the field. Head of the line, Airbnb is now joined by other platforms such as Abritel or Booking. However, Airbnb France seems unbeatable to the point of becoming a must for planning your vacation. Your concierge service in Royan deciphers for you the keys to the success of Airbnb in France in a few figures to allow you to make the best use of this platform;
Airbnb France opportunities
The spectacular rise of Airbnb as a reservation platform has been confirmed in France for more than ten years now. Today, France is the world's second-largest market for online sites, just after the United States.
Airbnb in a few figures
For the year 2023, Airbnb plans to welcome nearly 300 million travelers. The growing demand for this rental platform is mainly due to the search for affordable places to stay, in a context where the cost of living continues to increase. Indeed, overnight stays in private rooms (hotel, bed and breakfast) have increased by up to 40% in certain regions.
However, an analysis of AirDNA figures, relayed by Le Monde last December, shows that the prices of Airbnb rentals in France have also increased. Nevertheless, this change remains minimal compared to the competition, with around 16,4% increase in the price of overnight stays between August 2018 and August 2022. This increase is particularly marked in regions such as Paris (+61%), the Atlantic coast, the Paca region, or even Normandy. Good news for investors who observe their increased possibility of profitability; less good for travelers who see the Airbnb domain affected by inflation.
What opportunities for French owners
Thanks to its international reputation, the Airbnb platform is now a must for all owners wishing to increase their visibility. Indeed, the platform allows them to facilitate the seasonal rental of their accommodation as well as the possibility of reaching an international audience of travellers. By offering their accommodation on Airbnb France, lessor owners ensure an increase in their occupancy rate resulting in increased profitability of their property.
In addition, by going through the booking platform, you ensure a secure exchange with your tenants. Indeed, the site acts as an intermediary and guarantees the payment of your rents. In addition, by opting for Airbnb seasonal rental, you reduce your administrative costs. Once the reservation has been made for your accommodation, the site directly sends a specific short-term rental lease without you having to worry about it. Combined with the services of an Airbnb concierge, the booking platform allows you to benefit from rental income while leaving you free.
The most searched cities in France on Airbnb
Registered in France for years, the Airbnb platform allows travelers to find rare pearls according to their research. For this, the platform gives access to a multitude of ads all more different from each other. Covering the entire territory, Airbnb offers accommodation offers for houses, apartments, yurts, chalets or even boats.
Among the most popular cities in France by travelers, we find the must-sees such as Paris, Nice, Lyon and Marseille. However, the 2023 trends are moving towards a growing desire and interest among travelers for simple destinations close to nature. This year, Nanterre, in Île-de-France, occupies the first place in the ranking of the French cities most sought after by travelers for this summer.
The podium of the most coveted destinations in France also includes Rouen in Normandy and Nevers in Bourgogne–Franche-Comté. In fourth position, we find Saint-Aignan in the Centre-Val de Loire region, followed by Plougasnou in Brittany, Montagne in New Aquitaine, Saint-Brisson in Burgundy–Franche-Comté, Arvieux in Provence-Alpes-Côte d'Azur, Carhaix-Plouguer in Brittany, and finally, Parthenay in New Aquitaine.
Royan is also one of the most searched tourist sites on the platform, despite a lower position in the ranking. Thanks to your Royan concierge, take advantage of the attractiveness of the Grande Conche beach, the Cordouan lighthouse, or the gardens of the city's monastery to offer your Airbnb rental to many travellers.
Enjoy the best of seasonal rentals with your Royan concierge
Your Royan Concierge accompanies you throughout your rental purchase project to make you benefit from the Airbnb functionalities. Specialized in seasonal rentals, our teams have unrivaled field experience allowing us to place your Airbnb accommodation at the right price. Calling on our rental management agency guarantees you an exceptional occupancy rate as well as an increase in your rental income of 25% on average.
Your YourHostHelper concierge takes care of 100% of the management of your seasonal rental. From the creation of the advertisement on Airbnb to the reception of travelers, we provide a breakdown service available at all times and carry out the maintenance of your accommodation between each reservation.
Popular in the United States, the Airbnb platform has made France its second largest market. Present throughout the territory, Airbnb France offers unparalleled visibility to all owners of seasonal accommodation. If you want to invest in Airbnb rental, be aware that some cities such as Paris, Lyon or Nice are on the podium of travelers' reservation searches. However, smaller towns also attract tourists in search of tranquility and a connection with nature. Trust your Royan concierge to increase the profitability of your property by benefiting from quality service.
