Since its creation in 2017, our concierge service in Cannes has made it a point of honor to carefully optimize online advertisements. An optimization that goes through many factors among which photography plays a major role. Our concierge invites you to explore this particular point through a blog article.
Photography is taken very seriously at Airbnb:
Since its creation, the Airbnb platform has incorporated the use of photos. A picture speaks louder than words and for vacation rentals, it is the first glimpse that travelers will have, even before making a reservation. The use of photographs of Airbnb rentals has therefore always been highlighted, both with owners and end tenants.
However, we were then in a time when the rare smartphones equipped with photographic sensors offered only mediocre quality. On the side of digital devices, the best were also often reserved for experienced users. As a result, most of the ads only offered low quality photographs that simply did not highlight the rentals, quite the contrary.
This is how Airbnb quickly offered photography services for landlords. This made it possible to help the owners in the development of their accommodation but also to significantly raise the level of quality of the site. This is also one of the determining factors of the success of the platform in its first years. Indeed, by boosting the quality of the photographs, the platform has significantly improved the number of online reservations and site traffic.
Professional photos in our concierge services:
If you are new to YourHostHelper, you may not know that our concierge in Cannes offers, among its 15 rental management services, a professional photography service detailed on this page: the photo in our Airbnb concierge service in Cannes. Indeed, since our creation in 2017, the photo of Airbnb rentals is one of the services offered by default in our Full Management offer. This does not generate any additional cost for the owners.
For this, we call on a partner, a professional photographer in Cannes. The objective is to take the most qualitative and realistic shots of the Airbnb rental possible. We take care to highlight your accommodation so that it is not only attractive for future tenants but also much better highlighted vis-à-vis other advertisements.
The photo session is of a variable duration depending on the size and specificities of the accommodation. Advice prior to the photo shoot is provided to you, as well as staging typical of the hotel sector are provided by our Cannes concierge. Photo of the bedroom with the linen provided, living area with example of breakfast, living area with an aperitif etc. A professional know-how allowing your tenants to better understand your accommodation and to project themselves there quickly, without additional cost for you.
Some numbers on the Airbnb photo:
Not yet convinced of the importance of photos on Airbnb? Never mind, the platform itself provides us with figures on the subject. These announced figures are the result of comparisons between rentals in the same sector and with similar characteristics. The essential difference between the accommodations concerned here is, essentially, the quality of the photographs offered in the advertisement. The result of this Airbnb study is clear:
- Professional photography allows a 40% increase in rental income
- Optimized Airbnb photos bring 24% more bookings year-round
- The average price of an ad with pro photos is 26% higher
