Cycle tourism has grown in popularity in recent years, becoming a popular form of tourism for its sustainable and immersive approach to travel. This mode of discovery is not only limited to cycling enthusiasts, but also attracts a variety of travelers looking for authentic experiences. With this rise in cycle tourism, a significant change is taking place in the short-term vacation rental sector.
Séverine, director of our agencies concierge Deauville, Bayeux et Cabourg says: "We are lucky to have a large number of cycle routes here. A study was carried out in recent years and indicated that the economic benefits of cycling in the area were considerable: over 45 million euros, 93% of which was generated by tourists."
As a preamble, we invite you to consult the study to which Séverine refers: study link.
A new audience for seasonal rentals
Cycle tourism attracts a diverse audience, often eager to experience destinations from a different perspective. Cycle tourists are looking for accommodations that offer comfort and specific features. As a result, hosts are adapting their offerings where possible to meet these needs. For example, many hosts now offer amenities such as secure bike storage, tools for light repairs and information on local cycle routes.
Additionally, bike tourism is often associated with sustainability values. Travelers who choose to explore by bike tend to be more conscious of their environmental footprint. This pushes vacation rental owners to adopt more sustainable practices, such as using eco-friendly cleaning products, installing solar panels, or implementing recycling systems. By meeting this growing demand for sustainable options, hosts can not only attract more guests, but also stand out in an increasingly competitive market.
Stays of varying length depending on profiles
Cycle tourists tend to favour longer stays, as they want to explore an area in depth. This has a direct impact on the holiday rental market, encouraging an increase in the length of stays. Studies show that short-term rentals that cater to cyclists’ needs can see an increase in occupancy rates, which is beneficial for hosts. Additionally, these extended stays can translate into increased profitability for owners.
In addition, a certain number of cycle tourists are more mobile. They then book shorter stays, but independently of the weekends or specific periods of the calendar because they are booked according to their itinerary. These then make it possible to fill the rental vacancies of properties scattered here and there in the calendars of owners and managers.
Local economy and social impact
Cycle tourism also helps boost the local economy. Cycle tourists often spend money at local businesses, such as restaurants, bike shops, and tourist attractions. As a result, vacation rental owners become important players in promoting the area. By providing recommendations on places to visit or offering discounts to local partners, they can not only improve the visitor experience, but also strengthen ties with local economic, social, and cultural stakeholders.
The development of cycle routes is actively continuing
Many destinations are investing in developing cycle routes to attract this new type of tourist. These well-marked routes encourage cycle tourists to choose accommodations located near cycle paths, thereby increasing the demand for holiday rentals. As a result, cities looking to attract cycle tourists can benefit from thoughtful urban development that takes into account the safety and comfort of cyclists. This can also influence the location choices of property owners looking to invest in holiday rentals.
With the rise of cycle tourism, holiday rental owners have the opportunity to specifically target this market niche through digital marketing strategies or by obtaining labels validating their ability to meet the needs of cycle travellers. They can highlight features that are suitable for cyclists, such as bike parking spaces or local guides. Testimonials from satisfied customers can also be used to attract new visitors by bike and create a virtuous circle here too. In addition, social networks and travel blogs can be effective tools to promote destinations that welcome cycle tourists.
Adapting to the needs of cycle tourists and challenges to be met:
Vacation rental owners should be attentive to the specific needs of cycle tourists to maximize their appeal. This can include providing bike route maps, bike-friendly restaurant recommendations, and even organizing guided bike tours. By offering these additional services, hosts can not only enhance the guest experience, but also encourage positive recommendations and reviews, which is crucial in today’s digital economy.
While cycle tourism presents many opportunities, it is not without its challenges. Vacation rental owners face increased competition from other types of accommodation, such as hostels or campsites, which can also appeal to cyclists. Additionally, seasonal fluctuations in demand can pose profitability challenges for some hosts. By developing a diverse offering, owners can better prepare for these challenges and maximize their success in the market.
It should also be taken into account that a cycle tourist needs a storage space large enough and secure enough to store his little queen during his stay and, why not, recharge its battery or carry out minor repairs. Adapting your rental is therefore not so easy but, for owners who have the possibility, it acts as a competitive advantage, especially when the property is located near a cycle path.
In seasonal rental as elsewhere, cycle tourism has virtues:
The impact of cycle tourism on short-term vacation rentals is undeniable and represents an opportunity for both hosts and local communities. By adapting to the needs of cycle tourists and incorporating sustainable practices, owners can not only increase their occupancy rates, but also contribute positively to their environment. As the popularity of cycle tourism continues to grow, it is imperative for vacation rental players to seize this opportunity to evolve and thrive in an ever-changing market.
