When travelers choose a short-term rental, they're often looking for more than just a place to sleep. Studies have already shown that travelers are also looking for a unique, comfortable and aesthetically pleasing experience. The interior decoration of your seasonal rental plays an essential role in attracting and satisfying your customers. Note that this point is decisive in the beginning of your tenants' journey. The presence of photos of the accommodation online allows tenants to project themselves into your accommodation… Or not! The decoration is therefore one of the first points to take into account in your real estate investment and ad distribution strategy on the platforms. This is also the purpose of our first actions within the framework of the concierge service in Cherbourg. In this article, we'll share practical tips for improving your property's interior design and creating a welcoming environment that keeps travelers coming back.
Start by defining your ideal tenant
The first step to successful interior design is to understand who your potential customers are. If your rental mainly attracts families, opt for a friendly and functional decoration. For an audience of business travelers, favor a well-appointed workspace. Whatever type of travelers you welcome, you must take into account their expectations and the atmosphere they are looking for when coming to your destination. This criterion is the first point to define since it conditions all the rest of your strategy. By knowing your target audience, you can tailor the decor to meet their needs and preferences.
The ideal tenant can be difficult to define. Between the expectations of the owners and the specificities of the accommodation which will greatly determine the typical profile of the tenant, there can be a big difference. The help of a management agency like our concierge in Cherbourg is therefore essential to provide an outside, experienced and relevant perspective in the matter. This gives more efficiency and speed in decision-making and gives clear lines as to the decoration of the accommodation.
Select the dominant colors with tact and taste
Consistency is key when it comes to interior design. Select a harmonious color scheme for your entire rental. It can create a soothing and elegant ambiance. Neutral colors are often a safe bet, but feel free to add pops of bright color to add character to the space. On this point, we strongly urge you to take inspiration from social networks specializing in photography such as Instagram and Pinterest. The latter being a mine of information on this point. The main difficulty here is to find a color palette that is up to date but also matches the environment of your rental. Do not hesitate to seek the advice of an interior decorator and use these colors sparingly so as not to visually overload your home.
Choose quality furniture
Furniture is one of the most visible elements of your vacation rental. Opt for quality furniture that is both comfortable and aesthetically appealing. Make sure they are in good condition and well maintained. Modular furniture can be an interesting option to maximize the use of space. Also bet on furniture adapted to your choice of color and the style you want to give to your rental. Industrial, refined, rustic, modern… Any style of decoration can be adapted to an airbnb rental but, as with colours, do not overdo it and always stay in good taste.
As managers, we can only recommend choosing quality furniture. In the context of renovations prior to rental, we also recommend the installation of professional quality materials, known for their durability, resistance and ease of maintenance. If our concierge agency does not go so far as to select these products and materials for you, we can however help you in decision-making and the search for service providers during the preparation of your rental in Cherbourg before its distribution on the platforms.
Don't underestimate the importance of lighting
Lighting can completely transform the mood of a room. Use a combination of general lighting, mood lighting and task lighting to create different atmospheres. Table lamps, elegant pendant lights and floor lamps can add a touch of sophistication to your interior. The rendering of lights will be essential when you take photos of your rental to create your online listing. The better the lighting is thought out, the better the photo rendering will be. If you hire a professional photographer (and we highly recommend it), they will thank you.
As you can see from the advertisements of the YourHostHelper group, the photo has a prominent place in our strategy and their impact on the booking rate has been proven many times. Light plays a major role in the aesthetics of photographs and our Cherbourg concierge can only recommend that you work on this point carefully. This is primarily about the aesthetics but also about the fully functional aspect of your rental.
Add original design elements
To stand out from the competition, consider adding unique design elements to your property. It can be local artwork, quirky cushions, ethnic rugs, or even handcrafted furniture. These elements can give your vacation rental a distinct personality. As with the previous points, there is no need to raise the sliders too high. Choose striking yet tasteful items that are capable of pleasing and being appreciated by all. It's about giving your rental a little something extra, not a little less.
Design a comfortable and functional space above all
Decoration should not compromise comfort and functionality. Make sure the living areas are comfortable, the kitchen is well equipped and the bathroom is functional. Travelers value comfort as much as aesthetics. A space that is not pleasant to use will show in the photos and deter travelers from booking with you. This is all the more true for accommodation intended for several people: everyone must be able to appropriate the accommodation and live there with their loved ones during the stay. The more people there are in the accommodation, the more the functional aspect counts in the selection of the accommodation.
In summary, the interior design of your vacation rental can have a significant impact on the experience of your customers and especially on the ability of your listings to attract many reservations. In the idea, it is necessary to design a decoration of good taste, just enough pronounced to release a true character without closing doors. Our concierge agency in Cherbourg, like any agency of the YourHostHelper group, is there to guide and advise you in carrying out the decoration. Do not hesitate to contact us to discuss it.
