Become an Airbnb concierge, the 5 recommendations of our Bordeaux concierge
In an area where Airbnb rental is one of the most requested by travellers, many investors are interested in the terms of seasonal rental and the profitability of this type of product. The rental market being in perpetual motion, many seek to be accompanied by professionals. Reassuring and attractive, concierge services have developed and please with all the advantages they offer. At a time when the demand for assistance is high, why not get involved in supporting seasonal rentals? We present 5 tips to succeed in this increasingly sought-after profession.
What is an Airbnb Concierge
The job of concierge is as old as the world. This building or property caretaker takes care of all the daily tasks that fall to the place in which he lives. He takes care of the premises, welcomes visitors, takes care of all the functions related to housing (receiving mail, calling for certain repairs, etc.). Modern concierge agencies use the same principle and take care of all the obligations related to short-term rental. OUR concierge service in Bordeaux falls within this perspective and allows owners to delegate all the administrative and logistical tasks due to the proper functioning of rental management.
Why create a concierge
Before embarking on such a project, it is important to define whether creating a concierge service is profitable or not. However, the high demand for rentals by holidaymakers offers very interesting opportunities for the concierge sector. Indeed, a large majority of owners wishing to take advantage of the profitability of this style of rental are not made up of specialists in the field of real estate. By contacting a concierge, they are looking for a certain stability by obtaining real estate income while keeping peace of mind. Concierge needs are therefore important and offer you many opportunities to benefit from this trend.
What legal status to become an Airbnb concierge
It is a mandatory step for any company. Choosing your legal status is often complicated, because you have to choose the most profitable entity depending on your situation. You can find all the existing options on the French public services website. Be aware, however, that for an Airbnb concierge company, you will be considered a commercial enterprise and can opt for several advantageous statuses:
- EURL or SASU (if you are alone).
- SARL or SAS (if you invest with several people).
These will allow you to benefit from a deduction of your expenses in addition to significant advantages such as an exemption from corporate tax for 5 years. In addition, you will have no limit in terms of turnover.
If you want to create a rental management agency, but don't think you'll fully invest in it, you can become an Airbnb concierge thanks to the status of micro-entrepreneur. Be careful however, you will be limited in terms of turnover and will not have any deduction of charges possible.
Finally, in addition to the legal status of your company, you must obtain the G card. This authorizes you to practice in the field of rental management and is accompanied by a mandate describing the skills and fields of action of your concierge
5 steps to succeed in positioning yourself as an Airbnb concierge
Embarking on the creation of an Airbnb concierge service is therefore a good idea to take advantage of the high profitability of seasonal rentals. However, to set up our concierge service in Bordeaux, several steps were necessary.
Do a market study of your area of action
A market analysis is the very foundation of your business. To succeed, you must first determine your target client (their age, socio-professional category, values), as well as the market potential.
Also identify existing companies that will be your competitors and those with which you could form a partnership. Analyzing the business practices of leading companies in your field will help you understand what works and give you inspiration to create your offer.
Define Your Objectives
Defining your objectives even before committing allows you to create a framework. This can be reassuring, but also stimulating for the launch of your rental management agency. Have a clear vision for the first year: what are your objectives for turnover, the number of customers you want, etc.
Build your strategy
Now that you have the knowledge of the short-term rental market, you can think about your strategy. Keep your goals in mind and analyze the opportunities.
As an Airbnb concierge agency, the city of establishment will be one of the key points of your success. Many want to start in their own city first, however, in the case of seasonal rentals, two options seem more interesting to set up your business:
- Large cities or tourist towns that will allow you to make the most of seasonal flows, as is the case with our concierge service in Bordeaux. Do not rule out medium-sized towns which can make you benefit from a lower investment price while developing the seasonal rental offer.
- Areas containing large groups and the headquarters of important companies. Indeed, here the persona (which is the representation of the ideal customer) targeted is different, however the employees create a significant demand in terms of short-term rental. In addition, it can be a more than profitable investment given the weaker competition.
Targeting your strategy means studying your opportunities to determine where and how to position your Airbnb rental agency.
Define your offer and the means to make your project profitable
The next logical step to becoming a concierge is to establish the service(s) offered by your Airbnb agency. It may seem obvious, but when you meet your first customers, you may be tempted to go tailor-made. Only, offering a defined service will allow you to facilitate your launch while offering added value to the owners who choose your services.
Once this is done, you can determine the price of your options according to your expenses, the competition or even the targeted profitability.
Your offers, like your strategy, are not set in stone. They will naturally evolve over time to allow you to adapt according to the evolution of your Airbnb management agency.
Define your communication system
Once the previous steps have been finalized, all you have to do is build your communication strategy. What systems to use? How to promote your Airbnb concierge? Whatever your action plan, you must promote your management agency through a dedicated website. Social networks can also be an interesting lever for canvassing real estate investors.
Your strategy will depend above all on your target. Create your image and work on promoting your company with the help, preferably, of professionals in the field (community manager, web editors, etc.).
Think about franchises
We couldn't talk about becoming an Airbnb concierge without mentioning the possibility of partnering with a franchise. For what ? Because it will bring you a stable and safe environment that will allow you to start more serenely and in better conditions.
YourHostHelper is an Airbnb concierge franchise covering more than a hundred rental agencies on French soil, including our concierge in Bordeaux. This franchise accompanies its partners in the construction of their business plan, but also supports all the communication part by working on the referencing and the visibility of the sites of all the concierge services on the web. You will benefit from adequate training and benefit from the development of your YourHostHelper franchise to grow with us. For more information, do not hesitate to consult the our franchise website.
With the increase in demand and the many opportunities offered by seasonal rentals, creating your own concierge service will allow you to take advantage of the profitability of the estate by offering undeniable added value to real estate investors. However, embarking on a project of such magnitude requires time and in-depth reflection to build on solid foundations. Opting for a franchise is a very good opportunity to benefit from reliable help and become an Airbnb concierge as flourishing as our concierge in Bordeaux.
