Airbnb counts today 3 million homes available in more than 190 countries. By 150 millions of users and a valuation at 31 billion dollars, Airbnb has established itself as a key player in the rental of accommodation between individuals. Overview of the key elements of this platform seasonal rental created in 2007.
Airbnb takes advantage of the economic dynamics of rentals between individuals:
Before looking at the specifics of Airbnb, let's take a look at the context in which this company operates. There are first two main models when it comes to holiday accommodation : traditional hotels and seasonal rentals. While these two models are fundamentally complementary, they operate in the same sector and are aimed at the same audience.
To this end, we can observe, with the democratization of tools allowing the seasonal hiring between individuals, a remarkable evolution of market share for rental between individuals. Between 2014 and 2018, the market share of this model reached 19% with an evolution of 3% over 4 years. An evolution of 3% may seem timid, but in reality it is not: it represents a positive evolution of 18 billion euros to reach a value of 84 billion in 2018.
It is therefore the entire peer-to-peer rental sector that is doing well and creating a more than favorable context to Airbnb to take off and claim year after year the status of market leader. At the same time, we can observe advanced strategies that Airbnb has been able to deploy to gain and maintain its dominant position in this constantly changing sector.
Airbnb strategies to impose themselves on the market:
Since its creation in 2007, Airbnb has never stopped innovating and provide responses adapted to developments in its sector. In general, we note that the platform's ability to adapt to the needs of its users (guests and travelers alike) is its main asset.
The first remarkable fact is the ease of handling the service. Hosts and travelers will find on the platform the response proportionate to their needs in a intuitive interface and customizable. If at first glance the housing search form is simplified, it allows a very fine customization of the searches. Thus, each traveler will find an answer perfectly suited to their needs and their means. This coupled with a huge range of rentals allows Airbnb to combine fluidity, relevance and efficiency to provide its users with a pleasant experience on the site.
The importance of visuals was quickly revised upwards: Airbnb was one of the first to understand that photos are important in the selection of holiday accommodation. This aspect was therefore quickly highlighted on the site to highlight the visual aspect of the accommodation, further encouraging users to make their reservations. The addition of the interactive map is also part of this visual evolution, making it possible to better locate homes, their prices and interiors in an interface that is once again simple and intuitive. Note that at YourHostHelper we take this very seriously: as soon as the rental management of housing is entrusted to us, a professional photographer takes the shots of the accommodation to take advantage of the enhancement of the visuals and improve both the occupancy rate and the rental price thanks to a more attractive advertisement than elsewhere.
3rd and last remarkable point: the community aspect. It is one of Airbnb's great strengths to have succeeded in unite a community and to have integrated it into its business model. The community being invested and very large, the opinions posted on the accommodations are valuable and qualitative, allowing travelers to better understand the qualities and disadvantages of the accommodations. A collaborative and rewarding aspect that few platforms (seasonal rental or not) have been able to develop. Note that the Airbnb community is also very active on social networks.
Our know-how as an Airbnb agency in Cannes:
AsAirbnb agency in Cannes, we know perfectly well how the Airbnb platform works. We thus offer a complete service allowing take full advantage of all the strengths of the Airbnb model. The advertisements which are published there are optimized: complete and engaging descriptions, professional and numerous photographs, complete description of the equipment of the accommodation ...
It is in particular thanks to this expertise in optimizing airbnb advertisements that we are able to improve the occupancy rate of the accommodation that we manage while significantly improving booking prices. Airbnb is a recognized and appreciated platform by travelers which deserves our full attention as an airbnb agency in Cannes. Need information about our concierge services in Cannes? Visit our page rental management services.
