Airbnb is now an authority in the field of seasonal rentals. Its ability to make rain for some and good weather for others no longer needs to be demonstrated. However, it appears that certain municipalities have ended up viewing Airbnb in a negative light: over-development of seasonal rentals in tourist areas, rising rental prices, disruption of real estate markets... Airbnb seems to have a fairly significant impact for many municipal issues.
If we could have envisaged that the situation would result in a standoff between the administrations and Airbnb, we are ultimately far from it. On the contrary, Airbnb is working with administrations around the world to create a seasonal rental market in tune with its environment to maximize positive impacts and minimize negative impacts. The company has therefore set up the territory portal: a wealth of information for administrations and communities to better understand the Airbnb market in their territory and help with decision-making. Our agency concierge service in Marseille presents to you today the functioning and the future of the territories portal.
The Airbnb territories portal to help municipalities:
According to the international firm, government leaders have been clear about what they expect from Airbnb: real-time information and concrete indicators to better understand the Airbnb market in their territories, centralized technical support and resources to better understand the tourist market and, finally, a means of monitoring compliance with regulations: registration numbers, compensation, etc.
Consequently, the Airbnb Territories Portal is presented as an innovative solution, built specifically for governments, communities and administrations, including tools and data specific to each geographic area for a more in-depth and streamlined collaboration with Airbnb.
The platform thus offers:
A dashboard that includes local and global information from Airbnb on short-term rental market characteristics and city tax revenues paid in locations where the tax is applied.
Administrations with laws applicable to short-term rentals, in particular to town hall registrations that can be had in France, can use the Portal to compare advertisements between their systems and the Airbnb platform and thus control directly, on the ground. , accommodation in compliance or not with local regulations.
Direct access via the Territories Portal to a member of the Airbnb team, offering individualized support. Concretely, any problem related to Airbnb can be reported via this access to quickly find solutions to the problems encountered.
The Airbnb Territories Portal was launched in 2020 with more than 15 pilot cities and tourism organization partners in its first phase. Pilot cities and counties include Buffalo, Calgary, unincorporated Miami-Dade, New Orleans, Palm Springs, Raleigh, Sacramento, Seattle, San Francisco and Vancouver. Communities across the Atlantic therefore, before a second stage of deployment in Europe. For municipalities or companies like our concierge agency in Marseille, this type of tool is a real revolution.
Of course, this is not intended to become a commercial service and the portal is aimed at government organizations, urban communities and municipalities. Its strength lies in its ability to collect data in real time and transmit it directly to decision-makers. As a concierge agency, we can only congratulate and encourage this initiative which will allow communities to take a complete and informed look at the seasonal rental market in their sector.
The future of this portal: more fluidity and more information
Airbnb seems to take things very seriously and claims a firm desire to develop its tool. This on the basis of partner communities with whom there will be numerous exchanges to both fully understand the needs of local administrations and provide them with a complete and useful suite of tools on a daily basis in order to better perceive the seasonal rental market. on their territory and thus hold key decision-making elements.
“We created this tool with cities and our goal is to make sure it works for big cities and small towns, and is adaptable to different needs. The way we live and travel continues to change, with people spreading out to more places. The Airbnb Territory Portal will make it easier for cities of all sizes to work with us and benefit from our community. » explained Brian Chesky, CEO and co-founder of Airbnb
Although we must not forget that Airbnb is above all a for-profit organization and that the development of this tool is most certainly done for political purposes, it is nonetheless established that the territories portal is an initiative welcome and which should position itself as an essential tool for communities keen to regulate the seasonal rental market in the region under the best conditions.
