Our concierge agency in Bordeaux invites you to discover the data from the 2023 holiday barometer, established by the Ipsos survey institute. Data which evolves significantly and contrasts with the year 2022 while at the same time, the marks of the past health crisis continue, to a certain extent, to leave traces.
- Before departures and the start of the high season, 76% of French people were enthusiastic about their 2023 summer vacation plans. This represents an increase of +5% compared to 2022.
- 78% had planned to go on vacation between June and September. This represents an increase of 4% compared to 2022.
- For 77% of vacationers, inflation is their first concern. Here too, it is an increase of +5% compared to 2022.
- For French people who do not go on vacation, financial difficulties at home remain the first barrier to vacation plans.
- The vacation budget remains stable with an average amount of €1809 for an average duration of 2 weeks.
- The health crisis leaves its mark and 60% say they prefer to stay in France: +4% compared to 2022 and 2019, the last season before covid
- The top three foreign countries considered by the French for their vacations are Spain (16%), Italy (10%) and Portugal (5%).
The differences observed with the rest of European vacationers:
- Stays by the sea are preferred in France at 65% compared to 60% for all Europeans
- Seasonal rental remains the type of accommodation favored by 40% of French people compared to only 30% of Europeans
- The car is the preferred means of transport by 70% of French people compared to 56% of all Europeans.
- Only 20% of French people plan to work at their vacation spot compared to 28% of Europeans
What do we think of this Ipsos summer 2023 vacation barometer?
The study reveals that financial difficulties are the main concern of French holidaymakers. Inflation is the number one reason for their concern, with 77% of respondents saying it dampens their enthusiasm, higher than the European average of 68%. Likewise, 52% of French people fear running out of money during their trip, which represents an increase of 4 points compared to the previous year. The budget allocated to holidays in France, however, remained stable, amounting to 1809 euros, well below the pre-Covid level of 2201 euros in 2019. This contrasts with the European trend, where the average budget increased by 6% for reach 1918 euros.
When they do not plan to go on vacation, 55% of French people cite financial constraints as the main reason, exceeding the European average of 47%. 31% of them intend to save money, a proportion up 7 points compared to the previous year. To overcome these financial obstacles, the French are considering reducing their on-site expenses (32%) and choosing a more economical type of accommodation (37%). Regarding concerns related to the health crisis, Covid-19 only affects 30% of French people regarding their enthusiasm for traveling, a significant drop compared to the previous year. Fears such as an outbreak during travel or quarantine abroad are also fading.
As we can see in our concierge agency in Bordeaux, the health crisis still worries, but an increasingly limited number of people. Wearing a mask is less and less systematic although some people, more sensitive about this subject, want masks to be worn during check-in and check-out.
Travel preferences and ecological sensitivity:
When it comes to travel preferences, the French still favor local tourism, with 60% wanting to spend part of their vacation in France. Coastal regions remain popular, with 65% of French people planning to stay by the sea. Seasonal rentals are the preferred accommodation choice, with 40% of French holidaymakers opting for this option.
When it comes to ecology, 49% of French people say that their environmental concerns moderate their enthusiasm for going on vacation, a proportion higher than the European average of 44%. However, despite good intentions, the implementation of ecological principles during the holidays remains limited, although some trends are changing slightly. Finally, the French also stand out in terms of means of transport, favoring the car (70%) and being less inclined to take the plane (24%) or the train (13%) for their trips to their place of residence. vacation.
