The private concierge is a concept born in the United States. But this phenomenon is already enjoying enormous success in France thanks to the creation of collaborative sites, rental between individuals and professional concierge services.
A private concierge: what is it?
A private concierge differs from an ordinary concierge, who in his caretaker's lodge, is responsible for handing over the keys to a tenant. The adjective "private" which is added to the term evokes a more luxurious atmosphere, like the large hotel establishments where the role of the concierge is above all to respond to the slightest wishes of the clientele.
The private concierge is a concept that comes to us from the United States. The “concierges” or “doormen” were born in the XNUMXth century, when majestic buildings began to appear in the streets. Inspired by the model developed in large hotels, the concierge will order a taxi for you, find a baby-sitter, deliver your mail and packages. Without forgetting to play its main role which is to hold the front door for you and call you for the elevator. By extension, the United States is experiencing a flowering of private concierge services which first developed within large companies. The concierges are then responsible for making life easier for employees by bringing them lunch, or bringing them back their washed and ironed laundry.
The private concierge in the seasonal rental
The concept of the private concierge has landed in France to develop in a particularly interesting form. It is in the field of seasonal rental that the private concierge finds its place. It is very popular with collaborative sites that offer advertising services to rent out their homes during the holidays. This is the case of the Airbnb, Housetrip, Abritel or Homelidays platform. Currently, 3 out of 5 French owners plan to put their property on a rental platform between individuals. In Paris, there are an average of 50 seasonal rentals per week. Airbnb, the leader in rental management, even posts more than a million bookings per day on its site.
However, short-term rental entails many additional charges: cleaning, site visits, handing over the keys, etc. This is where private concierge comes in.
Person-to-person concierge
Rental management platforms now offer all owners the opportunity to quickly find short-term tenants via their site. They also offer a trusted private concierge service which is located directly near the rental accommodation. To do this, customers access a list of concierge profiles available near them, which they can call for a regular or one-off assignment.
Thanks to an evaluation system available on rental management platforms, owners can collect feedback on stays and services from their concierge. Offers vary based on client selection criteria and recommended services. The more complex ones can go so far as to offer a fully personalized service, ranging from groceries to couriers, through restaurant reservations, car rentals, to couriers.
