When it comes to getting started in vacation rentals on Airbnb, it is important to know the occupancy rate of a city to determine if this activity will be profitable. Our concierge agency in Rodez makes sure to explain to you how the Airbnb occupancy rate is calculated by city, which are the most profitable cities in France and how to optimize your rental income in these destinations.
What is Airbnb occupancy rate?
The Airbnb occupancy rate by city is a key indicator in the seasonal rental sector. It measures the share of rented housing in a city during a given period. In other words, it allows you to know how many days your accommodation will be occupied by tenants. Note that the occupancy rate is the exact opposite of the vacancy rate, that is to say the proportion of unoccupied housing. Each of these two terms is specific to the world of rental and not just short-term rental on the Airbnb model. Be careful, therefore, when you search for data on your sector, not to base yourself on data linked to unfurnished long-term rentals, for example.
How is the Airbnb occupancy rate calculated by city?
Calculating Airbnb occupancy rate by city is relatively simple. It is done using the following formula:
Occupancy rate = (Number of rental units / Total number of units available) * 100
To obtain an accurate occupancy rate for a given city, it is important that the number of accommodations taken into account corresponds to that specific city. Now that we understand how the Airbnb occupancy rate by city is calculated, let's take a look at the most profitable cities in France. These cities offer a high occupancy rate, which means you have a good chance of renting your accommodation regularly.
Here are the top 5 cities with the highest Airbnb occupancy rate by city:
- Montpellier – With an occupancy rate of 60%, Montpellier is a city very popular with travelers. Its proximity to the Mediterranean Sea and its lively atmosphere make it an attractive destination.
- Bordeaux – Bordeaux is renowned for its wine and historical charm. With an occupancy rate of 58%, this city offers plenty of opportunities for Airbnb hosts.
- Bayonne – Located in the Basque Country, Bayonne is a culturally rich city. Its 58% occupancy rate makes it an interesting destination for real estate investors.
- Lyon – Lyon is known for its gastronomy and magnificent architecture. With an occupancy rate of 57%, this city offers many opportunities for Airbnb accommodation owners.
- Marseille – The second largest city in France, Marseille enjoys an occupancy rate of 57%. Its privileged geographical location and tourist attractions make it a popular destination.
If you are considering investing in a city other than those mentioned above, it is good to know a few cities with a high Airbnb occupancy rate per city:
- Toulouse (56%)
- Anglet (53%)
- Biarritz (50%)
- Paris (48%)
- Strasbourg (48%)
These cities also offer good opportunities for Airbnb hosts.
On the other hand, some cities have an average Airbnb occupancy rate per city. This does not mean that they are not profitable, but simply that their occupancy rate is slightly lower. Here are some examples :
- Nice (45%)
- Chamonix (41%)
- Megève (39%)
- Les Allues (36%)
- Cannes (30%)
These cities can still be attractive for vacation rentals, but it is important to consider other factors such as property prices and tourist demand. Note, however, that the occupancy rate is not everything and is an average. Rodez does not appear in these rankings but allows owners to generate significant income in LCD. Some homes also manage to exceed rates of 60% in the sector. OUR concierge service in Rodez therefore assures you, if the occupancy rate is an important factor to take into account, it is not the only one that must be studied when planning your rental investment.
How to optimize your income on Airbnb?
- Now that you know the most profitable cities in terms of Airbnb occupancy rate by city, you may be wondering how to maximize your income. Here are some tips to achieve this:
- Take care of your listing – Write a detailed description of your accommodation and use attractive photos to attract travelers.
- Price competitively – Research the prices of similar accommodations in your city and adjust your rate accordingly.
- Offer quality amenities – Offer amenities like Wi-Fi, air conditioning, well-equipped kitchen, etc., to make your accommodation attractive to travelers.
- Be responsive and professional – Respond quickly to guest inquiries, provide all necessary information, and ensure your accommodation is clean and well-maintained.
- Get Positive Reviews – Guest reviews are crucial on Airbnb. Do everything you can to provide a pleasant experience for your tenants and encourage them to leave a positive review.
- Use a revenue management tool – Tools like AirDNA can help you track market trends, set an optimal price, and maximize your revenue.
- Hire a Airbnb concierge – If you wish to delegate the operational management of your accommodation, you can call on an Airbnb concierge who will take care of everything, from cleaning to handing over the keys.
By following these tips, you will be able to optimize your income on Airbnb and take full advantage of the seasonal rental business. The Airbnb occupancy rate by city is a key indicator for determining the profitability of seasonal rentals. By knowing the most profitable cities, you can make informed decisions to maximize your rental income. Don't forget to follow the optimization tips to improve your performance on Airbnb. Good luck on your vacation rental adventure!
