The travel industry is constantly changing, and each year brings new trends and traveler preferences. 2023 is no exception to the rule and, rather than focusing on the most popular destinations, we suggest that you better understand the expectations of travelers in their selection of short-term rentals. With the help of Christian Peytier, director of our Clermont-Ferrand concierge, we invite you to browse the 6 main factors capable of triggering a crush on seasonal rentals in 2023.
Stays focused on nature and adventure
In 2023, more and more travelers are looking for experiences focused on nature and adventure. They want to get off the beaten track and live unique experiences by exploring destinations close to nature, whether in the mountains, at the beach or in national parks. Therefore, if your seasonal rental is located near a natural or sporting area, we strongly recommend that you mention it in the description of your ad and why not, add a photo of the most beautiful landscapes near your rental .
This trend is particularly marked in our Concierge Clermont-Ferrand. The presence of vast natural spaces around the city is a great strength. This destination offers urban comfort while being located a few minutes from hiking trailheads and outdoor sports venues. The reputation of the volcanoes of Auvergne helps a lot, but it is above all the environment as a whole that attracts more and more visitors who love nature and adventure that we have the pleasure of welcoming to the agency.
Stays focused on well-being
Wellness is a growing priority for many travellers. They look for rentals that offer facilities such as spas, yoga rooms, zen gardens or meditation areas. You can attract these travelers by highlighting wellness-related amenities and activities in your listing. Admittedly, some destinations lend themselves more to these very specific expectations. It is therefore advisable to bet strongly on this point. A rental in a tourist destination but located in a quiet street without heavy traffic will be an undeniable asset in this case.
A controlled environmental impact
Travelers are increasingly aware of the environmental impact of their stays. They are looking for eco-friendly accommodations, sustainable management practices, and they are interested in green initiatives. Whether your accommodation is itself designed with this in mind or whether places of interest from an ecological point of view surround your rental, it will certainly be a good idea to indicate them. Environmental concerns tend to become more democratic and every gesture is appreciated, do not hesitate to highlight the initiatives taking place in your close environment or that you have set up yourself in your Airbnb rental.
The destination itself also matters. For example, the city of Clermont-Ferrand has developed a comprehensive and long-term line of work on the subject of ecology and sustainable development. When they show interest in the subject, we inform tenants about the things that the municipality has put in place and which may correspond to the sensitivities of travellers: the "new mobility" in Clermont-Ferrand, the Édith associative and sports center -Tavert … Our concierge agency appreciates this involvement of tenants all the more because it allows recognition of the virtuous actions of the city while promoting meetings and exchanges on a daily basis.
Authentic local experiences
Travelers want authentic local experiences. They seek advice on places to visit, local restaurants to try, and cultural activities to discover. As an owner, it is welcome to offer your tenants places to discover based on know-how or local specificities. This is also the historical axis of communication of Airbnb and an essential motivation of its travelers, it is better not to miss these notions of discovery, immersion and local culture which are really important for your tenants. .
More extended stays and flexibility
With the rise of remote working, many travelers are opting for extended stays in attractive destinations. Offer special long-stay rates and ensure your property is equipped to meet the needs of travelers who want to work remotely. This current is still in the minority, but Airbnb is actively working on this type of traveler and it is necessary to put in place the necessary comfort elements for this type of worker. An office space, a fiber connection, a comfortable place to work and relax… Are very important here.
Emphasis on safety and cleanliness
Safety and cleanliness remain top priorities for travellers, especially in this post-pandemic environment. Be sure to implement rigorous cleaning protocols and clearly communicate the safety measures you have in place. Hygiene must of course be impeccable. Even outside of the Covid crisis, the cleanliness of accommodation is one of the most decisive criteria in the travel experience and must therefore be taken very seriously.
As you can see, traveler expectations in 2023 are a mixture of already well-known needs such as local experiences and accommodation hygiene, but also emerging needs such as environmental impact, adventure or flexibility. While it is difficult to tick all the boxes, it is no less important to take these expectations into account when setting up your vacation rental. This will allow you to better meet the expectations of travelers and thereby stimulate the number of reservations and therefore the occupancy rate of your accommodation throughout the year. Our concierge agency in Clermont-Ferrand, like all YourHostHelper agencies, stands by your side to match your seasonal rental with the expectations of travelers and thus improve the profitability of your investment. Do not hesitate to contact us !
