One of the keys to success as an Airbnb rental owner is attracting as many potential renters as possible. The more tenants you attract, the more likely you are to rent your accommodation regularly and obtain good income: a better year-round occupancy rate, even without changing the average prices per night, will necessarily bring you more rental income for the same period of availability and rental of the property. OUR concierge agency in Fréjus Today shares with you 9 strategies to attract more tenants to your short-term rental property.
1. Optimize your Airbnb listing
The first step to attracting more renters is to optimize your listing on Airbnb. Be sure to provide a detailed and engaging description of your accommodation. Highlight the unique features of your property, whether it’s the view, decor or available amenities. Also use relevant keywords in your description to improve your ad's ranking on search engines.
2. Take care of the photos of your accommodation
Photos play a crucial role in the decision of potential tenants. Make sure you take high-quality photos that showcase your home. Use different perspectives to show each room in its best light. You can also include photos of tourist attractions near your accommodation to attract travelers. For more information, see our previous post on the importance of the Airbnb photo.
3. Respond to requests quickly
When you receive a reservation request or question from a potential renter, be sure to respond promptly. Guests appreciate responsive owners and are more likely to book your accommodation if you provide quick and helpful responses. Use the Airbnb mobile app to stay connected and respond to requests wherever you are.
4. Provide excellent customer service
Excellent customer service is essential to attracting and retaining tenants. Be sure to welcome your guests warmly and meet their needs during their stay. Provide them with helpful information about local attractions, restaurants, and public transportation. If you provide a memorable experience for your tenants, they will be more likely to recommend your place to their friends and come back themselves.
5. Offer competitive rates
Travelers are often looking for good deals. Make sure you offer competitive rates to attract more tenants. Research the rates in your area and adjust your prices accordingly. You can also offer discounts for long-term stays or for last-minute bookings.
6. Use social media to promote your accommodation
Social media is a great way to promote your Airbnb listing. Create accounts on popular platforms like Facebook, Instagram, Twitter or the new addition Threads and share attractive photos of your accommodation. You can also collaborate with local influencers to promote your accommodation to a wider audience.
7. Get Positive Testimonials
Positive testimonials are a key element in attracting more tenants. Encourage your renters to leave positive comments and ratings on your Airbnb listing. You can also ask your satisfied tenants to write testimonials that you can share on your website or on social media.
8. Improve equipment and services
To attract more tenants, make sure you offer quality amenities and services. Make sure your accommodation has fast internet, a TV with international channels, efficient air conditioning and heating, and other essential amenities. If possible, also offer additional services such as daily housekeeping or breakfast.
9. Establish local partnerships
Establishing local partnerships can help you attract more tenants. Partner with local businesses, like restaurants, travel agencies or spas, to offer special deals to your tenants. You can also recommend these partners in your Airbnb listing, which will add value to your accommodation. You will help businesses near you and they will happily return the favor.
As you can see, these 9 tips are ultimately not that time-consuming to implement. However, they can ask for a certain amount of know-how or at least a real vision of tenants' expectations and what could be decisive for them when booking. In case of problem or doubt, do not hesitate to entrust us with the management of your rentals to not only delegate each aspect of the management of your rentals but also to improve your rental income while having more than just to relax. More information on the page Fréjus concierge service or on our page Airbnb rental management services.
