Any owner who has used Airbnb rentals knows how important it is to take care of the description of their property on online ads. Only, if a concession is often made by the owners on the care taken in the creation of the advertisements, it is very often photographs of the accommodations. Badly lit, badly framed, not exhaustive and sometimes even highlighting the bad assets of the accommodation. The photography has this for it that it allows the Net surfers and future tenants to project themselves in the housing. The importance of photography is therefore essential and must be taken care of.
Airbnb's success comes from the care taken in the photos of the accommodations:
When Airbnb was created in 2018, it was not immediately successful. However, the demand was really present and the platform responded to a real problem: finding original accommodation, at affordable prices and meeting the locals. If the platform did indeed respond to these issues, in its implementation, the first problems quickly appeared. Created directly by the owners, the accommodation advertisements suffered from very poor quality photos. Remember that in 2008, smartphones are still in their infancy and quality digital devices are not always mainstream. The result is ads with poor quality photos that generate few bookings.
Very quickly, the creators of the site made a major decision: to go to the owners themselves to take professional photos of the accommodation and thus highlight the online ads. From then on, the site took on a completely different look and considerably increased the number of daily reservations. The only change of photographs on the site has given an exceptional boost to this small company which, from evolution to evolution, has succeeded in establishing itself definitively in the holiday rental sector.
Professional photos are essential:
We are now in 2022 and photography has greatly evolved: we no longer count the megapixels of the photo sensor of our smartphones, the image processing algorithms of these same phones work wonders and yet, rare are the Airbnb advertisements provided with photo really capable of faithfully representing the accommodation and highlighting it. This comes from the fact that photography is an art in its own right, which has its rules, its codes and its know-how. Consequently, it is difficult for us to improvise as photographers, despite the qualities of today's cameras.
The value of professional photography for online ads continues today. As seasonal rental professionals, our YourHostHelper concierge services integrate the call for a professional photographer by default from the start of our collaboration, at no additional cost to the owners. If the photo session with a professional is not free, quite the contrary, it is however particularly profitable for the owners as for us, managers of rentals. To illustrate this, we share with you some figures from Airbnb studies:
We note that both from the point of view of the owners and of our concierge service in Bordeaux, as with all YourHostHelper concierge services, the use of a professional photographer is above all a financial issue for the profitability of the property: 40% more profit, 24% additional reservations and an average price per night improved by 26%. Significant differences amortizing in just a few days the cost of the service of a professional airbnb photographer. Here is why any concierge or rental management agency must use a professional photographer for Airbnb rental ads.
