MIPIM is the largest real estate fair in the world and is held in Cannes every year. Hanane Amimi, director of the AirBNB agency in Cannes, presents this very important event in the world of real estate.
MIPIM, a real estate fair that breaks records
Every year in Cannes, during the month of March, it's effervescence. The Palais des Festivals is taken over by the entire professional real estate world for three days (from March 14 to 17, 2023) who come to present and discover real estate projects, meet and develop their network, or participate in numerous events. in connection with residential, commercial or industrial real estate: welcome to MIPIM (International Market for Real Estate Professionals).
Hanane Amimi, director of the AirBNB YourHostHelper agency in Cannes, is looking forward to this event as every year: “It's a wonderful show, which allows you to meet many people and discover things. In 2023, the show expects more than 23 people, including delegations from more than 000 countries, and around 90 exhibiting companies”. MIPIM is a global exhibition which is essential to attract new investors. In 2, they constitute almost a quarter of the participants.
Organized by Reed MIDEM, an organization specializing in international trade fairs, MIPIM also welcomes several major European cities, but also delegations from Japan, Canada, the United States, Brazil, Qatar and Egypt, which gives a real international dimension to the MIPIM in Cannes. Several members of foreign governments (United Kingdom) will also be present, as will French ministers Christophe Béchu and Olivier Klein. In total, the show should welcome 15% more participants than last year.
The novelties of the biggest real estate event in 2023
Faced with numerous energy, environmental and geopolitical crises, and eager to adapt to a constantly changing market, the MIPIM in Cannes is implementing several new features. A "Road to Zero" space will be dedicated to the decarbonization of cities, with many participants: investors, developers, builders, architects and other professionals in the sector, who will discuss topics around the cities of the future, such as energy infrastructure, biodiversity in urban areas or the use of data.
The day before the opening, on Monday March 13, a new international summit dedicated to co-living is planned. Organized in partnership with Co-Liv, an association dedicated to co-living, this summit will allow more than 300 players to discuss this new practice, which aims in particular to respond to housing shortages in many cities around the world. . This new international summit has already planned to become annual, bringing together all the players in the sector.
A “Forum of Elected Officials” must also take place. It will be dedicated to public decision-makers, mainly local elected officials, and will allow you to attend "talks", sequences that will allow you to discuss energy and technological solutions to continue the development of the cities of tomorrow.
"MIPIM is constantly seeking to renew itself and to follow the evolution of the market and new trends, describes Hanane Amimi, Director of AirBNB concierge in Cannes. The real estate sector must constantly adapt, in particular to respond to the housing crisis that many cities are going through at the moment”.
The MIPIM Awards, the Oscars of real estate
A real event within the show, the MIPIM Awards are back in 2023. This internationally renowned real estate competition rewards the best projects completed or under construction around the world. The jury is chaired this year by François Trausch, Chairman of the Management Board and Chairman of the Executive Committee of Allianz Real Estate and is made up of several international personalities also from the real estate sector.
The jury therefore selected 43 projects from 22 countries to participate in the final of the most prestigious competition in the international real estate sector. We find among all the selected projects six French: Deloitte University EMEA (Val d'Europe), Havlog (Le Havre), Morland Mixité Capitale (Paris), BIOME (Paris), Metal 57 (Boulogne-Billancourt), and Confluence – B1 C1 North (Lyon). France is also the most represented country in the selection, ahead of China and Germany (4 projects each).
The winners will be determined thanks to the votes of the jury but also thanks to the MIPIM participants who will have the opportunity to vote on site in Cannes or online. The jury will also award its “Special Jury Prize” to reward its favorite project. The selection criteria remain unchanged: the MIPIMs are based on criteria of innovation, ecology, architecture, integration and impact on the community.
This year, the jury also focused on the ESG approach of the projects, MIPIM being keen to support the transformation of the real estate sector towards a more sustainable model. The projects were selected on the basis of six criteria: environmental qualities, the integration of the project into its environment and its community, quality of the user experience, economic contribution, originality of the concept, and finally its architectural qualities.
Among the different categories, some will reward finalized projects (Best office project, Best cultural, sports and educational project, Best tourism and leisure project, Best urban renewal project, etc.), others, on the other hand, will reward projects still in development. The winners, chosen in 12 categories jointly by the vote of the jury and that of the MIPIM participants, will be announced during the MIPIM Awards ceremony on March 16 at the Palais des Festivals in Cannes.
"The MIPIM Awards are to real estate what the Cannes Film Festival is to cinema," says Hanane Amimi, director of the YourHostHelper concierge service in Cannes. The awards are prestigious and all the projects wish to obtain their prize, the equivalent of the Palme d'Or. It is in a way the summit of the living room, the culminating point. This is the ceremony everyone is waiting for during MIPIM. »
MIPIM, the high mass of the global real estate sector
Among a plethora of internationally renowned speakers, MIPIM has announced the arrival of Jeremy Rifkin, American essayist specializing in economic forecasting and author of 20 bestselling books, who will speak at the opening with a conference on the importance of innovation. in the transformation of the real estate sector towards a more sustainable model.
This year, MIPIM 2023 will offer a specific thematic program on each of its 6 conference stages, combining inspiration (testimonials from business leaders, sharing of experiences), and concrete and pragmatic approaches (impact of waste management, water, energy on real estate, evolution of the different asset classes, geo-focus and finally decarbonization within the new Road to Zero zone.)
MIPIM 2023 will take place from March 14 to 17 in Cannes. After a hiatus during the COVID-19 pandemic, MIPIM 2022 saw the return of over 20 attendees from 000 countries. On its previous edition, MIPIM welcomed more than 80 speakers, 360 exhibitors spread over more than 2 stands and pavilions for 400 m² of exhibition space. A record attendance which reflects the need for real estate professionals to meet after two years of pandemic in order to adapt to a constantly changing world.
"For anyone in the real estate sector, MIPIM is an event not to be missed," said Hanane Amimi, director of the concierge YourHostHelper in Cannes. It's the biggest event in the world in this field and we are lucky to have it in Cannes. All professionals in the sector meet and discuss to find solutions to develop their profession and their practices in the right direction. Everyone wants a transformation towards more sustainable energies, and this requires events like MIPIM which must set an example and highlight projects that go in this direction”.
