Lille ranks 4th Airbnb destination in France in 2024 thanks to the Olympic Games

During this summer of 2024, Lille rose to become one of the most popular destinations on Airbnb, taking fourth place nationally. This craze is clearly attributable to the effect of the Paris Olympic Games, which attracted a large number of visitors to the metropolis. Let us recall that although the event was "The Paris Olympic Games", Lille was an essential location for these games, with many events taking place there.

The basketball and handball events, held at the Pierre-Mauroy stadium, a must-see stadium in Hauts-de-France, by the way, attracted around 1,3 million spectators. Martine Aubry, the city's mayor, praised the success of this event, which helped introduce many tourists to Lille. As Airbnb reveals, this increase in Lille's popularity came to fruition just after the start of the Paralympic Games, thus consolidating the city as a popular destination this summer.

Lille in competition with other renowned destinations

Lille competes with other cities, including a town in Occitanie, the very charming town of Pérols located a stone's throw from Montpellier, and a charming village in Nouvelle-Aquitaine with the same name as its department: Corrèze. In this context, the city of Flanders has managed to overtake destinations such as Chantilly, which occupies seventh position, also influenced and highlighted by the Olympic Games.

The positive impact of the Olympic Games is not limited to Lille. The Île-de-France region has seen real dynamism, with seven of its cities ranking in the Top 20 most visited destinations on Airbnb. Lesser-known places like Saint-Ouen, Asnières and Clichy have also benefited from the influx of more than half a million international visitors.

Olympic fallout throughout France:

Another interesting fact is that some travelers, after enjoying the Games, extended their stay by exploring other regions of France. According to the data collected, one in ten travelers who stayed in Paris during this event chose to discover another French destination after the end of the Olympics. This highlights the potential that major events in the calendar have to stimulate tourism and create an influence that goes well beyond the event itself.

With its position as the fourth destination on Airbnb this summer, Lille shows how well it has taken advantage of the major event that is the Olympic Games. Egnie, director ofconcierge agency in Lille adds: "While we would have appreciated obtaining even just a Bronze medal with this ranking, this dynamic could well continue beyond the summer, with positive repercussions for the tourism and seasonal rental sector in the metropolis and over several months."

Let's finish with the complete ranking:

While this is about highlighting the city of Lille, it is still necessary to give you an overview of the famous ranking entitled "Top 20 most popular destinations in summer 2024" by Airbnb: