Seasonal rentals are no longer limited to large cities. One notable phenomenon, the small-town vacation rental boom, is gaining momentum. This trend offers new opportunities for owners, while also presenting a host of new challenges. Let us decipher this phenomenon with our concierge agency in Cayenne by exploring the reasons for this growth, the advantages for owners, as well as the challenges to be overcome.
Where is this increase in rentals in small towns coming from?
Several factors explain the growth of vacation rentals in small towns. First of all, the search for tranquility and authenticity is pushing more and more travelers to avoid the crowds of major tourist destinations. Small towns often offer local charm, unique culture and a more immersive experience.
The advent of remote work has also contributed to this trend. Travelers are looking for peaceful places where they can combine teleworking and exploring new horizons. Small towns, with their connection to nature and relaxed atmosphere, are becoming attractive choices.
Finally, real estate prices in large cities and metropolises have had a strong impact on rental prices. Many travelers are therefore turning to more confidential cities where the seasonal rental market is, at least for the moment, less impacted by rising prices. In this way, travelers reclaim their stay by saving on accommodation costs to offer themselves more leisure and local experiences.
Opportunities for owners:
Growing demand is a favorable signal:
The biggest benefit for homeowners is the growing demand for vacation rentals in small towns. This demand can be seasonal or constant, depending on local particularities (festivals, events, attractions). Naturally, growing demand creates a new market in which it is wise to integrate as early as possible to create experience and become, as long as possible, the reference.
Investments at reasonable costs:
Unlike large cities where competition is fierce and the real estate market is highly unregulated, investment costs in small cities represent less of a barrier to investment, even if overall, costs there have also increased. You can therefore invest relatively easily while offering a real holiday accommodation service to your tenants.
The dynamism of the local economy
Travelers are increasingly looking for authentic experiences. Small town owners have the opportunity to create connections with local stakeholders. These tend to organize themselves to create real synergy and complementarity between them. Seasonal rental owners have every interest in joining the loop to offer benefits and new experiences to their tenants.
The opinion of our concierge in Cayenne on this strategy:
Investing in a vacation rental in a small town is a double-edged affair. First of all, you should carefully analyze the local market. Some small towns are experiencing strong growth with property prices still relatively low and, conversely, other destinations are suffering from a drop in demand although property prices are unfairly high.
Whatever the city chosen and the property rented, communication cannot be limited to that generally accepted. OUR concierge service in Cayenne recommends that you work to popularize accommodation and show these small details of its environment that make it a destination of choice. Demand is less strong but so is competition, so there is often a chance to play in these more confidential destinations.
New challenges for this type of seasonal rental:
Naturally reduced visibility
Small towns may suffer from reduced visibility compared to larger tourist destinations. Owners must therefore implement targeted marketing strategies to stand out. The choice of place to invest is decisive, as well as the communication around the rental must be adapted. Note, however, that certain platforms, Airbnb in the first place, actively participate in popularizing rentals in this type of location.
A much more marked seasonality
Some small towns experience strong seasonality. Owners must be prepared to handle busy periods and quieter periods, adapting their strategy accordingly. If tourism is dynamic throughout the year in Paris, it is certain that certain confidential destinations will be at the top for a few months of the year at most. The challenge here is to study the local market to make appropriate decisions.
A sometimes less dynamic environment
Small towns may have limited infrastructure compared to large metropolises. Owners must ensure that their properties offer everything they need for a pleasant stay. The presence of amusement parks, museums, restaurants, shops, remarkable landscapes, etc. will be a real plus to attract travelers and lead them to discover your beautiful region.
The LMNP strategy in small towns:
Acquiring and renting a property in a small town therefore requires a very specific strategy. It is appropriate to discover this destination and then invite you to take action: book a stay! To do this, promote the authenticity of your city, however small it may be. Highlight local events, typical businesses and traditions to attract travelers looking for unique experiences.
Establish partnerships with local businesses, restaurants and tourist activities. This enhances the appeal of your rental and contributes to the local economy. Compensate for reduced visibility with investments in online marketing. Use social networks, seasonal rental platforms and dedicated sites to increase the visibility of your property.
The vacation rental boom in small towns offers exciting opportunities for landlords. However, it is essential to face challenges wisely. By understanding travelers' needs, collaborating with the local community and investing in online visibility, owners can make the most of this emerging trend and deliver memorable experiences to travelers seeking authenticity.
