Founded in 2008, the flagship peer-to-peer rental platform has enjoyed unquestionable success in just a few years. With this success, the number of online rental listings has more than strongly evolved, leading to a certain level of competition among the owners of the most popular vacation spots. To help showcase the best rental properties, Airbnb has created the SuperHost status. This status highlights the best advertisements and presents them as a token of confidence among travelers. On multiple destinations, having the Airbnb SuperHost badge is therefore essential for owners wishing to increase the number of bookings for their property and improve the profitability of their accommodation on the platform. Our Airbnb concierge Today explains how to achieve this much desired status from owners with a focus on traveler reviews.
SuperHost / Super Hôte: What is it?
The idea of the Airbnb Super Host is to highlight exemplary owners on the platform. As Airbnb says on its site:
Superhosts are experienced hosts who provide exceptional experiences for their travelers. They set a great example for other hosts.
. The notion of exemplarity is therefore intrinsic to this status. In practice, this status is used for two purposes. The first is to reassure travelers about the quality of the accommodation offered by presenting certain owners as particularly involved and rigorous in their approach. The second is to offer examples to the entire community of Airbnb hosts to always improve the quality level and the travel experience of Airbnb users.
The criteria to become an Airbnb Super Host:
Of course, such an advantageous status on a travel platform like Airbnb is not so easily accessible. However, when reading SuperHost's status criteria, it becomes clear that one is looking for the quality and reflection of a travel experience from the most exceptional users. These criteria also show that the Super Host status is not easily accessible but remains achievable for whoever plays the game: a happy medium accessible to hosts wishing to meet a good level of requirement.
- Have hosted at least 10 stays OR 3 reservations totaling at least 100 nights
- Have a response rate of 90% or more
- Maintain a cancellation rate of 1% or less (one cancellation per 100 reservations), except for those falling under our Force Majeure Policy
- Have maintained an overall rating of 4,8 (this rating is based on reviews from the last 365 days, based on when the traveler left a review, not when they left the property)
We note here that no criterion concerns the online housing advertisement and its quality (quality of texts or photos for example) or the quality of housing. Does that mean Airbnb isn't interested in it? On the contrary, the famous platform uses criteria allowing to see the performance of the hosts as a whole and evaluates these central points of the travel experience in an indirect but could not be more reliable. We know that the first criterion makes it possible to analyze the activity of the host on the site on the basis of the number of stays and nights booked. The response rate of 90% or more is very important and is a testament to the fact that the landlord ensures good communication with their tenants, just as keeping the cancellation rate below 1% indicates that the landlord is reliable ( Nothing more annoying than a canceled stay at the wrong time, right?).
Finally, one of the most complicated criteria for owners: an overall rating of 4,8. If until then the owners had the possibility of mastering the criteria, we could easily say that the rating is the free will of the tenants and may not reflect the investment of the owner. In reality, it is not that simple.
Master the evaluations to become a Super Host:
Having maintained an overall rating of 4,8 to become a SuperHost is a very interesting criterion. This rating really testifies to an irreproachable travel experience for airbnb users: compared to a rating out of 20, this gives 19,2 / 20, an excellent rating, very close to flawless! Note that we are only based on the average score and not the number of scores, so this is a pure and simple qualitative criterion. The main advantage of this criterion is that it is based on the last 365 days. Good news for owners who started off badly: by improving yourself, you will still be able to claim SuperHost status in just 1 year.
Mastering the evaluations to become a Super Host means above all offering an incomparable travel experience for your visitors. It depends on a multitude of criteria that Airbnb only analyzes indirectly through the overall score. Good reviews start as soon as your ad is posted online: high-quality photos and descriptive text will allow travelers to see yourself in your accommodation but also know what to expect. We therefore recommend that you create an attractive file without putting the small flaws in your home under the carpet: be honest with your future tenants to avoid disappointments once there.
Availability and your sympathy will also be essential to ensure maximum score and improve the stay of tenants. Finally, be sure to offer exemplary accommodation in terms of hygiene, functionality, decoration and accessibility. Some of these criteria may require a certain financial effort (for new furniture and decoration, for example, or refreshing the walls) but which will quickly pay for itself when you obtain the SuperHost badge.
Airbnb ratings, the most important criterion?
Our concierge confirms it to you: striving to improve the Airbnb ratings on your profile is essential. This will lead you to progressively obtain all the criteria to obtain the long-awaited Super Host badge. Responding to all messages received, not canceling guest bookings due to poor scheduling, and ensuring the quality of your accommodation as a whole will be all the little things that will set you apart from other hosts and draw you in. 'excellent reviews. By improving these points, you will quickly manage to obtain the first criterion, based on the number of reservations. Airbnb can then automatically analyze your profile and assign you the Airbnb SuperHost badge.
The frequency of evaluation of hosts:
Airbnb assesses the quality of all owners on a quarterly basis. It is therefore important that the efforts made to improve the quality of your status are long term, at the risk of losing SuperHost status in a few months. We recommend that you create a quality routine by always ensuring that you provide an exceptional travel experience for your travelers throughout the year and for the long term. In this way, at each evaluation period (January 1, April 1, July 1 and October 1), Airbnb will be able to renew your Super Host status.
Become SuperHost with our Airbnb rental management and concierge service:
For owners who do not have enough availability or who cannot improve the quality of their accommodation enough, YourHostHelper offers its rental management and Airbnb concierge services. We make every effort through a complete management offer to make you obtain SuperHost status and thus significantly improve the number of reservations throughout the year and thereby your rental income, while relieving you completely of an often time-consuming rental management.
We invite you to find theYourHostHelper concierge agency closest to you and contact us for a first exchange. We hope we've been able to inform you as much as possible about the value of traveler reviews for Airbnb SuperHost status! See you soon at YourHostHelper!
