You are currently an employee but wish to live off your own business ? Your structure no longer suits you and you want to evolve towards a more sustainable model? Real estate, tourism and rental management interest you? YourHostHelper, AirBnb agency in Cannes, enlightens you on the steps to take and the best means to surpass yourself and achieve your goals.
What is short-term / seasonal rental management?
Before discussing business management, let's clarify what this profession consists of. The seasonal rental consists in the provision of a property for a short to medium term. As such, it differs from the traditional rental by a shortened rental period and more flexible rules, the tenants being only little involved in the life of the accommodation.
This provision of a holiday resort for travelers constitutes a source of property income, an annuity for the owner (s) of the property. If it allows better profitability (prices fluctuating very favorably during tourist seasons), it also proves to be much more time-consuming: the search for tenants is perpetual, just as the maintenance of the housing requires constant care and must be done. '' be flawless to ensure the satisfaction of each new tenant.
Short-term rental management can be done directly by the owner of the property. However, many choose to entrust it to a service provider: the time saving is considerable and due to proven know-how, therental management agency generally succeeds in improving the profitability of rentals. As such, the management of seasonal rentals is today a recognized profession in which property owners who do not have enough time to manage their property or who do not live in its sector throughout the period. year are inclined to appeal.
Tip: we covered this point in detail in the article “Our job as a rental management agency in Cannes in 5 points".
Create a vacation rental management business:
A favorable market but required requirements:
The business of rental management has existed for many years. However, the management of seasonal rentals has grown considerably with the democratization of rental between individuals, in particular via online platforms such as AirBnb, Abritel, HomeAway, etc. This change in customs has created new opportunities, particularly in the sector of short-term rental management. Note that this is all the more true in cities with high tourism potential where the high season brings many tourists for a sometimes limited accommodation offer.
Creating a seasonal rental management company therefore means responding to a demand for strong evolution due to a market in excellent health. As with any business, however, it is important to ensure that we have a reliable and above all convincing business plan. At the same time, it is important to ensure that, as a business creator, you have the skills, partners and resources necessary to put the services offered into practice and a reliable, fully functional management system. and secure at the risk of disaster.
The seasonal rental management includes many services, a multitude of actions to be carried out daily to fully meet the expectations of owners and tenants more and more demanding. Among which: the provision of household linen, professional cleaning service at the end of each rental, 24/7 telephone assistance, rigorously professional photography, optimization of online ads, selection of tenants, etc. You will find a complete range of services requested on our page “Cannes concierge service".
The choices of the rental management entrepreneur:
We note that the business of short-term rental management is opening up to several company statutes : from the auto-entrepreneur testing his business to SASU, EIRL, EURL, SAS ... Each business project has its own criteria, it is essential for you to call on competent professionals (Chambers of Commerce , Business incubators, Chartered accountant, etc.) to guide you in this decisive choice for the life of your business and the successful realization of your professional project.
Beyond the skills and status of the entrepreneur, the location must be the result of enlightened and strategic reflection. While this market is generally healthy (increasing demand and an offer that can be described as proportional to demand), local variations exist: high tourism potential will be an essential criterion of success. Likewise, controlled competition and the possibility of taking advantage of local opportunities and weaknesses of competition if they exist will be a great advantage. On this point, your marketing mix must be foolproof.
To finish on this point: there is no point in having the best business plan if it is not promoted and highlighted. Your project must include elements of communication (attractive business name, graphic charter with professional logo) and appropriate media: the power of the web is well established and the creation of a website will be a criterion of appreciated professionalism, even a local natural referencing strategy or a global communication campaign targeting your typical client will bring you the expected success. Without this, it would be difficult to position yourself in a sector where your competitors will not have waited for you to capture the attention of your prospects first.
Integrate a brand license, a paying strategy in the short and long term:
While a fully independent business has its advantages, integrate a brand license or a franchise will be a more than wise choice. The seasonal rental management market is already full and it is already difficult for outsiders to position themselves there. As such, rallying your project to that of a company that has already proven itself will be a considerable, if not decisive, success factor.
We have already discussed the difference between franchising and trademark licensing in our article “Business franchise in the real estate sector“And you will read that we recommend the trademark license on this subject for multiple reasons:
- You benefit from a functional communication strategy
- You are trained and supported by professionals in your project
- The brand model / positioning is proven
- You have a regular flow of prospects
- Financial requirements are minimal
- You keep more freedom of action than in franchise
This list of reasons to choose the trademark license is not exhaustive and yet. It already allows a lot of conditioning brakes to be lifted. the success and sustainability of your business. Trademark licensing is a flexible, simple and effective way to immediately boost your performance and to have reliable and permanent support in your approach to the business. Your performance will be immediately improved, just as you will be able to achieve your goals within shortened deadlines.
It is in this logic of collaboration and mutual success that YourHostHelper launched its program of Brand license in short-term rental management. Our wish is to support entrepreneurs in our field by helping them set up their business and achieve their objectives while benefiting from their spirit of initiative to develop our network of agencies in mainland France.
More information for our YourHostHelper brand license:
Do you want more information about the opportunities we can offer you and how to access the YoutHostHelper Brand License? We invite you to visit the page join our brand license. You will find there initial information on our operation, will be able to download our complete file presenting the brand license or will have the contact form to initiate initial exchanges about your business project.
