Business franchise in the real estate sector

Leaving a salaried job to make a living from your own business is an exhilarating adventure but one that requires rigorous preparation mixed with unwavering determination. There are many challenges to overcome and personalized support is a real asset for any entrepreneur. These services are numerous and come from various structures such as Chambers of Commerce, BGE ... and in the form of trademark license and franchise notably . They will allow you to consolidate your business project and allow you to consider it serenely thanks to a point of view professional and outdoor. Regarding the field of real estate, business ideas are numerous. YourHostHelper supports you, within the framework of its brand license, in the business of concierge and short-term rental management.

Trademark license or franchise: how to choose?

Except perhaps in the world of start-uppers, almost all business projects can be integrated within the framework of a franchise or a brand license: Today, many successful companies opened to these models of entrepreneurship and offer these facilities to new entrepreneurs. The advantages are numerous and undeniable. Also, these two formulas, franchise and trademark license, are similar while each having advantages and disadvantages. Below is a summary of these two formulas:

• Franchise : It is a collaboration between a company defined as the franchisor and several other named franchisees. This collaboration, defined in a franchise agreement, allows the franchisee to operate an existing brand name and freely exploit its concept. Retail sale, various trade, services or catering, many trades are concerned. In return for the concept of the brand image made available, the franchisee must respect the rules of his network which are generally defined for the sake of consistency between the different brands contributing to their added value but also to fulfill 'an entry fee and operating royalties, the well-known royalties. The latter are either a function of turnover, or flat-rate.
• The trademark license: this is the model chosen by YourHostHelper. Like the franchise, it is a contractual collaboration between several companies. The brand license allows a third-party company to use the brand in question by exploiting its image but also all or part of the elements of the marketing mix (product, price, communication, distribution). In this sense, the trademark license is more flexible for both parties, the trademark and the licensee. The freedom granted to the licensee is greater and the collaboration less restrictive. However, like the franchise, the trademark license can give right to royalties according to the turnover or lump sum. It is rare but not impossible for a trademark license to be freely granted without financial compensation.

To summarize, it should be said that a franchise business requires a very strong adherence to the brand since it implies rigorously follow the franchisor's model. The trademark license is more of a transfer of intellectual property and will, in this sense, generally grant more freedom to the licensed entrepreneur. The contribution of product / service skills is automatic in franchising, while the brand license does not necessarily imply it. From a financial point of view, all things considered, the royalties or royalties are generally reduced in brand licensing vis-à-vis the franchise.

The YourHostHelper brand license for doing business well in real estate

As we mentioned in the article on YourHostHelper concierge franchise, this year we are launching our brand license in rental management. This has been designed to allow you to reiterate the success that we have encountered while alleviating the constraints that this collaboration may involve and maximizing its benefits. Thanks to the YourHostHelper brand license, you benefit from a 5 days training in our pilot agency, intended to make you immediately operational in the field. In particular, you will learn to use the tools that we will make available to you and will discover our daily life.rental management agency and concierge in Cannes. The trademark license is granted to you by a fixed price of €500/month, progressive over the first months: €100 the 1st month, €200 the 2nd… up to the ceiling of €500 the 5th month of activity under our licence. This allows you to integrate our program serenely and without constraint while benefiting immediately from our tools and our know-how. Our logic of support is intended to be personalized and daily. We are at your disposal to provide you with essential advice for the proper management of a YourHostHelper brand. It is in our common interest. Entry into the YourHostHelper brand license program takes just a few steps and is open to anyone entrepreneur in the world of short-term rental management. You just have to contact us via the dedicated page “Join Us“And provide us with the first information to motivate your approach. We will get back to you immediately for a first exchange aimed at evaluating the compatibility between your project and our program. Once this compatibility is confirmed, you can enter under the YourHostHelper license and immediately benefit from our training, your personalized support and YourHostrHelper tools to manage your activity in the best conditions. We look forward to seeing you soon on the YourHostHelper team!