When it comes to standing out among the millions of listings on Airbnb, becoming a Superhost is an essential goal for vacation rental owners. The Superhost program was created in 2009 to recognize hosts who provide exceptional hospitality and receive the best reviews. By obtaining this status, hosts can benefit from numerous advantages to maximize their activity on the platform. In this article, we will explore with the perspective and experience of our concierge agencies in Paris what an Airbnb Superhost is, the criteria for obtaining one, the associated benefits and how to become a Superhost.
What is an Airbnb Superhost?
Airbnb Superhost status is an award given to hosts who demonstrate excellence in hospitality and positive reviews. This is a distinctive badge displayed on listings and the host's profile. To achieve this status, Airbnb conducts four quarterly reviews taking into account the host's performance over the past 12 months. Superhost status can be earned up to four times per year. Once the criteria are met, the status is automatically assigned by the platform, which allows the host to be one of Airbnb's best hosts.
Criteria for becoming an Airbnb Superhost
To obtain Airbnb Superhost status, hosts must meet several criteria. Here are the main requirements:
- Number of stays: In the last 12 months, the host must have hosted at least 10 stays or 3 reservations totaling at least 100 nights. This demonstrates the host's experience in managing multiple stays and their ability to accommodate guests' needs.
- Response rate: A high response rate is essential to being a Superhost. Hosts must maintain a response rate of at least 90% to reservation or information requests within 24 hours. Responsiveness is an important criterion for travelers and can improve the visibility of the listing in search results.
- Cancellation Rate: Maintaining a low cancellation rate is also crucial to becoming a Superhost. Hosts must maintain a cancellation rate below 1%. This demonstrates the reliability of the host and the trust he inspires in travelers.
- Overall Rating: Guest reviews are a determining factor in earning and maintaining Superhost status. The average overall guest rating should be 4,8 or higher on a scale of 5. This demonstrates the excellent quality of hospitality provided by the host.
The benefits of becoming an Airbnb Superhost
The Superhost badge makes the host listing much more appealing to guests. They are more likely to book accommodation with Superhost status because it gives them confidence in the quality of accommodation and experience offered. Guests can filter search results based on Superhost status. By enabling this filter, they exclude many competitors who do not benefit from this status, giving Superhosts better visibility and a greater chance of securing bookings.
Superhost status can lead to a significant increase in bookings. Travelers are more likely to book accommodation with the Superhost badge, which translates into increased revenue for hosts. Each year a host maintains Superhost status, Airbnb rewards them in the form of a $100 coupon. Additionally, Airbnb's bonus for inviting new hosts is 20% higher for Superhosts.
How to become an Airbnb Superhost
To become an Airbnb Superhost, it is essential to effectively manage your guesthouse and meet the criteria mentioned above. Here are some tips to achieve this goal:
Take care of communication with travelers
Responding promptly to guest inquiries and being attentive to their needs throughout their stay are essential practices for earning good reviews. Travelers appreciate thoughtful and responsive hosts, which can improve their overall experience.
Avoid cancellations
Cancellations can negatively impact a host's reviews and reputation. It is important to maintain a low cancellation rate by providing accurate accommodation information, regularly updating availability, and managing reservations responsibly.
Use an Airbnb concierge agency:
If despite your efforts, you are unable to offer a high enough quality of service to tick all the boxes for Airbnb Superhost status, we invite you to consider using a rental management agency dedicated to the management of seasonal rentals. On this point, your contact person is ready: YourHostHelper has Airbnb concierge agencies in more than 100 cities in France. It is therefore a safe bet that one of them will be able to take care of your property. To find the agency closest to you, we invite you to consult the following link: concierge agencies YourHostHelper.
Becoming an Airbnb Superhost offers many benefits to hosts, including greater visibility, greater competitiveness, more bookings, and exclusive rewards. To achieve this status, it is important to meet the criteria, to carefully communicate with travelers and to effectively manage your guest house. By improving the quality of service in your rental but also by using a specialized external service provider, you can become a Superhost and maximize your success on Airbnb
