Airbnb, the American platform for renting accommodation between individuals, continues its momentum by offering two new offers to its most demanding customers. “Airbnb Plus” and “Beyond by Airbnb” directly attack the luxury hotel industry by offering exclusive high-end accommodation to its richest clientele. A project that focuses on the high end to welcome 1 billion travelers by 2028, according to Airbnb.
"Airbnb Plus"
“Airbnb Plus” offers a selection of handpicked accommodations. And the American firm will itself check the quality and comfort of each accommodation offered on the platform. To date, Airbnb Plus has nearly 2 homes in 000 cities around the world, primarily in Milan, Toronto, Barcelona, Sydney, San Francisco, London and Los Angeles. By the end of 13, Airbnb intends to complete these offers in order to register around 2018 homes in this category.
"Beyond by Airbnb"
“Beyond by Airbnb” also concerns high-end accommodation, but with a selection of luxury properties where the client himself will have access to a concierge service that will take care of organizing their entire stay, with tailor-made offers including visits, activities, catering, travel, etc. The American platform relies in particular on a partnership with the Canadian company Luxury Retreats to supply “Beyond by Airbnb”.
As a reminder, Luxury Retreats, a platform offering around 4 high-end homes, was bought by Airbnb in 000 for $ 2017 million. The “Beyond by Airbnb” offer will also be launched in the spring.
1 billion travelers per year by 2018
With these two new offers, Airbnb is getting closer to the high-end services sought by so many visitors to luxury hotels. Through the “Beyond by Airbnb” and “Airbnb Plus” offers, the American platform wants to attract business customers who are somewhat reluctant to opt for private accommodation because of the excessive risk of unpleasant surprises when they arrive.
The integration of high-end accommodation in Airbnb offers will also ensure the development of the platform for the next decade. Indeed, after welcoming 300 million travelers during its first 10 years of existence, the American platform intends to reach a target of 1 billion travelers per year by 2028.
For now, Airbnb has registered 4,5 million homes in 81 cities around the world.
