It seems that global warming is not only causing disruptions in animal and plant species but is also creating new habits for tourism in France. For summer 2023, two major trends were notable. The first, the large number of villages welcoming rentals via Airbnb for the first time: more than 200. The second, the progression of northern regions rather renowned for their cold temperatures. Our concierge agency in Lorient invites you here to understand more precisely where this change in habits regarding tourism in France comes from.
Villages are on the rise on Airbnb:
While often tourism tends to push travelers to cities of widely recognized importance, that is not the case this year. Many villages have been able to attract tourists this year and sometimes even for the first time in 2023. These same villages are generally located in rural departments. Airbnb travelers and tenants are therefore not looking for an intermediary (renting on the outskirts of cities) but rather a return to basics. Below are the top 10 departments with the greatest number of villages welcoming their first Airbnb tenants this year:
- Moselle
- Aisne
- We Are
- Meuse
- Calais
- Oise
- Marne
- Doubs,
- Your
- Nièvre
on the sector of our agency concierge service in Lorient, many villages have also benefited from this dynamic. A trend not only appreciated by owners who were initially cautious but also by tenants who were able to find the perfect rental for their vacation: in a peaceful environment, mild weather while enjoying numerous activities nearby.
The search for freshness to counter the heatwave:
Second notable fact, it is not only the villages which were acclaimed but also regions further north of the country, often known, sometimes mocked, for their cool and… rainy climate. No offense to the slanderers, Hauts-de-France, Normandy and Brittany did well this year. Between heritage, immense fine sandy beaches, wide open spaces and mild weather, there was no shortage of assets. . The Grand-Est and Burgundy-Franche-Comté have also been able to find their audience, minus the beaches, but plus the vineyards: the discovery of wines and tasting sessions have been very successful for several years.
These new behaviors please the Airbnb platform, which appreciates making it possible to distribute tourism in France, to create new cultural and local destinations, thus participating in the economy of these small destinations full of surprises scattered here and there in France.
